These Web Site Marketing Tips are for best used by entrepreneurs and small businesses who want to see solid leads from their web site, increased search engine ranking and more web site traffic.
Your small business is off the ground and you've just completed your basic web site. Congratulations! Now implement these basic tips for web site success and your web site will be very competitive with companies much larger and more powerful than you. There's nothing better than stealing business from the competition. So read on and get to work!
Home Page Content
Once your web site is complete the first thing to do is make sure that have you adequate content related to your primary business on your Home Page. Be sure to write at least 3-4 paragraphs of text based content that includes multiple references to your primary business keywords.
Title Tag For Search Engine Rankings Boost
The title tag is search engine optimization technique to help your ranking on all search engines. The title tag of your Home Page should include your business name and your primary business keyword phrase (i.e. Web Site Marketing / Hurricane Marketing). Many search engines including Google are giving these tags strong review and weighting.
Keep It Simple - No Run On Pages
Make sure each page in your web site is concise and easy to read. Four to five paragraphs maximum. Web pages that run on for multiple pages send visitors away fast. If you have a lot of information to provide, place it on multiple pages or better yet ask the visitor to contact you for a free copy of your information. This way you capture their contact information and have a better chance of making a sale.
Image Quality and Size
Photographs and graphics that appear on your web site can make or break a sale. If the photos are small, blurry and take forever to load you're only hurting your chances for a sale. Make sure images are high quality, low in file size (<50kb) and are not stretched or distorted. If you're not sure you can do a good job take your high resolution images to a local printer or Kinko's. They can optimize them for web use without a lot of cost.
Proof Proof Proof
Be sure to double and triple check your web site content for grammar, spelling and punctuation errors. Once you've finished reading your web site, print out two copies and have two friends proof your web site as well. If you have even a single error, your business will suffer. It's hard work now that pays off in the future.
24 Hour Contact Form
It's common that prospects will visit your web site after business hours. Be sure to include an online contact form that visitors can use to contact you 24/7. If your site does not have this make sure that you at least have a prominent email link.
Email Address
Lastly, always have an email address that matches your web domain. (i.e. JohnSmith@SmithCorp.com). Email addresses such as AOL, Verizon, Comcast, Yahoo, Hotmail, Gmail, etc. scream "Inexperienced Small Business". Prospects with money and experience will go the other way if they see this. Don't be lazy - get a corporate email address.
We hope these seven quick tips will get you on your way to business success. We provide Web Site Marketing for hundreds of web sites with our search engine marketing programs. We hope you will want to learn more by visiting our web site at http://www.hurricanemarketing.com/
About the Author
Web Site Marketing Specialist 7 years
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